Amazon added the Request a Review button to Seller Central to give sellers a safe, standard way to ask buyers for a review. Here's exactly what it does and where its limits are.
Where to find it
Open an order in Seller Central (Orders, then Manage Orders, then the order ID). The Request a Review button is at the top of the order details page. Click it, confirm, and Amazon sends the email.
What the buyer receives
One email from Amazon, in the buyer's language, asking them to rate the product and to rate you as a seller. Amazon writes the email: you can't change the wording, add images or include links.
When it's available
Outside that window, Amazon tells you the order isn't eligible and nothing is sent.
- From 5 days after the order's delivery date.
- Until 30 days after delivery.
- Once per order. If you click again, Amazon tells you a request was already sent.
Which orders qualify
Amazon checks each order itself before sending. Besides the time window and the one-request limit, Amazon may decline some orders, for example where it doesn't allow messaging the buyer. If an order isn't eligible, nothing is sent, so you can't accidentally break the rules by clicking.
FBA and FBM orders
The button works the same for orders Amazon fulfills (FBA) and orders you ship yourself (FBM).
Don't double up with your own messages
Amazon's communication guidelines don't allow a second review request for the same order. If you use Request a Review, don't also ask for a review through Buyer-Seller Messaging. Many sellers simply use Request a Review for every order and nothing else.
Pressing it for every order, automatically
Finding an order and clicking the button takes about 45 seconds. At a few hundred orders a month that's hours of work, and the orders you don't get to are reviews you never get.
Amazon offers the same action to approved apps through its Solicitations API. SellerEcom uses it to check every order's eligibility and request the review at the time you choose, in every marketplace you sell in.